– If you don’t know by now, Dan Kennedy is one of the greatest marketers to have ever lived.
He is so good that I’ve bought all his courses, I’ve read all his books and even acquired his company Magnetic Marketing!
If you didn’t see that announcement, go watch it right after you watch this video. https://youtu.be/wr1ku96rJos
In this video I share my 1-on-1 conversation I had with Dan on stage at Funnel Hacking Live where I got to ask him some awesome questions which he gave even better answers to.
So if you want to learn how to explode your business in 13 minutes, then watch the full video because Dan shares some extremely valuable strategies and advice.
Also since Dan Kennedy dropped so much gold in this presentation, I asked my editor to share the notes from the video for you to copy and paste into your own notes.
You can find the notes under the chapters.
0:00 – Intro
0:48 – Welcome Dan Kennedy
1:29 – How to personality in copy to create customers for life?
2:56 – How to not bore your customers?
6:45 – How to control your legend?
8:33 – The principle of high concept
10:13 – Welcome to profit status
PERSONALITY IN COPY – HOW TO CREATE CUSTOMERS FOR LIFE
There has to be a relationship, not just a series of transactions
– Things change and costs are variable
– Customers for life are key
– Requires a relationship.
– Interesting personality
HOW NOT TO BORE YOUR CUSTOMER
1. This game is easiest if you’ve got the match right
– Superman: Not Relatable
– Batman: Somewhat Relatable
– Spider-man: PERFECT MATCH
– Built for a particular Audience
2. Understand the Audience, and WHAT THEY WANT MOST
– Under Appreciated
– Overworked, underpaid
– Zig Ziglar – Perfect salesman for his audience
3. Craft your character/personality/voice to suite the audience
4. DELIVER to your audience
– SHOW UP for your customer
– Can’t sustain a relationship via booty-calls
– Paper and Ink
– Can’t become a one-trick-pony
CONTROLLING YOUR LEGEND
If you succeed at getting people interested in you
In a relationship with you
They will talk about you to others
YOU MUST CONTROL the conversation
– Could do a lot of damage
– George Bush Sr.
– Bill Bennett
“Well, he’s not as dumb as most people think he is.”
In Advertising: EAT THE FOOD, LOSE THE WEIGHT
JUST ONE FUNNEL AWAY
– Omits a few things 🙂
– Simple solutions to complex problems
The Principle of HIGH CONCEPT
– Miami Vice = MTV + Cops
– Music videos with Cops
WELCOME THE PROFIT SATUS
There is a way of doing things
– An Establishment to enforce the WAY
SOME people will be quietly questioning all the rules
– Blew up Catholicism
– Questioned the rules and the dogma
– Started New Way
THIS IS B.S.
– It is Magnetic
– The most welcome profit, is the least welcome to the establishment
– WAITING FOR THE RADICLES TO ARRIVE
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